Programs and Workshops

Here are a few of GincommGroup's most popular programs. Most can be adapted to fit your time frame – just remember, longer programs allow for more audience interaction! Custom programs can be designed specifically for your association – just give us a call!

For Association Executives:

Future Members - Whether you call them “Generation X,” “Free Agents” or “Baby Busters,” those born between 1966 and 1974 are your members of the future. If your association is to survive in the new millennium, you must attract the young people entering your profession, involve them in work and leadership and foster their loyalty.

Here are some of the highlights you’ll learn during this fast-paced session:

• The forces that shaped this generation and its attitudes
• The changes you must make now in programs, services, structure and communications to attract younger members
• The strategies that work – and those that don’t – in recruitment
• The marketing messages that work with younger membership prospects

Get ‘em & Keep ‘em:

Surefire Strategies to Build Your Membership - Here they are, all the fundamentals you need to ignite your recruitment and retention programs! From the big picture of environmental change to the details of romancing new members, this session covers the key concepts that succeed in membership today. You are guaranteed to leave with ideas that you can implement tomorrow in your association.

The Value Imperative:

More and more today, members are asking, “What have you done for me lately?” Your association’s future depends on your answer. This highly interactive workshop will give you the tools you need to:

• Build new value
• Communicate it effectively to your members and prospects
• Deliver positive membership results.

You’ll leave with ready-to-use worksheets that you can use in your own association, plus practical tips you can implement right away.

For Association Volunteer Leaders (Board, Chapters):

The Conversational Art of Recruiting:New members are the lifeblood of any association, and you, as a current member, are the best recruiters. But many members shy away from recruiting because they see it as “selling.” In this session, you will come to see recruiting as a conversation with your peers, not a sales job. You will take away practical tips that you can use tomorrow to build membership. The session covers:

• Your importance and responsibility as a recruiter
• What recruiting is…and what it isn’t
• How to formulate a clear membership message
• Strategies for chapter recruitment – direct mail, events, and personal calls
• How to maximize the effectiveness of your personal calls
• Building your active listening skills
• Overcoming objections
• Ways to romance your new members

Leading Your Chapter to Success:

As a leader in your local chapter, you have accepted an extraordinary challenge. Congratulations! This session will help you get your chapter focused, organized and running smoothly. You will learn the nuts and bolts of associations including:

• The legal concepts you need to know
• Limiting your liability
• Responsibilities of the Board of Directors
• Tips on running an effective meeting
• How to organize and manage your committees
• Using a strategic plan to focus your work and allocate your resources

The Volunteer Challenge:

Finding, Motivating & Managing the People You Need - One of the key challenges association leaders face today is finding, motivating, and managing volunteers. This interactive session gives you as association leaders, the practical tools needed to organize volunteer work most effectively and stimulate your volunteers to action. Learn why volunteers remain committed (and why they lose interest), and what you can do about it. Get some practical tips on persuading prospective volunteers to participate and explore ways to design volunteer jobs for maximum effectiveness.