Other Membership Marketing Resources

American Society of Association Executives. Attracting, Organizing and Keeping Members. Washington, DC: ASAE, 1989.

American Society of Association Executives. Core Competencies in the Membership Management Series: Member Services, Membership Operations, Membership Marketing. Washington, DC: ASAE, 2001.

Beckwith, Harry. Selling the Invisible: A Field Guide to Modern Marketing. New York: Warner Books, Inc., 1997.

GWSAE Foundation. Marketing the Nonprofit Association. Washington, DC: Greater Washington Society of Association Executives, 1992.

Karlson, David, & Ethier, Donald. Association Membership Basics. Menlo Park, CA: Crisp Publications, Inc., 1997.

Kotler, Philip, & Andreasen, Alan. Strategic Marketing for Nonprofit Organizations (fourth edition). Englewood Cliffs, NJ: Prentice-Hall, Inc., 1991.

Levin, Mark. Membership Development: 101 Ways to Get and Keep Your Members! Ellicott City, MD: B.A.I., Inc., 1995.

Peppers, Don, and Rogers, Martha, PhD. The One to One Future: Building Relationships One Customer at a Time. New York: Currency Doubleday, 1993.

Sirkin, Arlene Farber, and McDermott, Michael P. Keeping Members: CEO Strategies for 21st Century Success. Washington, DC: ASAE, 1995.

Trout, Jack. The New Positioning: The Latest on the World’s #1 Business Strategy. New York: McGraw Hill, 1996.

Zotta, LeAnn. 1,001 Ideas for Membership Professionals. Yarmouthport, MA: Berkshire Press, 1998.

Most of these titles are available from ASAE publications, 202/262-2748, or asaenet.org.