Potential Market Segments

Here are some of the potential segments that participants in recent workshops have identified – some apply to individual member organizations, others to trade associations. What can you add to the lists? Which of these make sense for your association?

Demographic

Usage

Interest/Needs

•Age

•Gender

•Race/ethnicity

•Years in business or profession

•Products made

•Job title

•Geographic region

•Sales volume

•Number of employees

•Organizational structure

•Market stage

•Competitive situation

•Education

•Credentials

•Specialization

•Technical sophistication

•Profitability

•Convention attendance

•Publications purchase

•Training materials purchase

•Seminar or workshop attendance

•Fax on demand

•Specific website areas

•Marketing products purchase

•Volunteers

•Affinity programs

•Member status

•Leadership

•Technology

•Publications

•Networking

•Making $ /Saving $

•Chapters

•Legislative

•Standards

•Education

•Credentialling