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What’s New?
Jump Start Your Thinking
If your association needs some fresh thinking for membership development, you might consider a facilitated work session.
Ginger Nichols led one recently for the Society of Cardiovascular and Interventional Radiology, based Northern Virginia. Key members and staff participated in a one-day work session that generated new ideas to grow and maintain membership.
Record-setting Attendance
Registration for the National Association of Home Builders’ National Membership Conference exceeded last year, bringing together staff and
volunteers from many of NAHB’s chapters to explore solutions to their real-life membership challenges.
Ginger Nichols was the featured speaker for the opening session of the conference, presenting "Get ’em and Keep ’em: 15 Surefire Strategies for Building Your Membership."
Review the outline of the 15 strategies, and see how many are part of your association’s approach to membership.
Strategic Planning for the First Time
The American Glaucoma Society has selected GinCommGroup to facilitate its first strategic planning process.
Work in Progress
GinCommGroup is completing strategic plans for the World Trade Centers Association and the Association of Alternative Newsweeklies and a membership development plan for the Association of California Insurance Companies.
Fresh Produce and Floral Council
Ginger facilitated an orientation session for the incoming Board of the Council.
Xplor International
Recruiting and motivating volunteers and member recruitment are the topics of the three sessions that Ginger presented at Xplor’s annual conference for its
chapter leaders.
Bookmark this page
Check back here for additions and changes to Association World ‘99.
Resources for Leadership & Governance
Everybody complains about association governance, but is anyone doing anything? Here are five key trends to jump start your thinking.
Just as successful sports teams focus on fundamentals, there are certain basic strategies for an effective board. Here's a brief checklist to apply to your board.
Is yours the Board from hell? Check out the top ten signs that your Board needs help.
Also see our list of Board Development Resources.
Marketing & Communication
The most effective marketing is integrated throughout your organization and across all your product lines. GinCommGroup has outlined a definition for integrated marketing and six questions you can use to evaluate whether your association would benefit from it. We also offer some strategies you can use to implement an integrated marketing plan.
Evaluating Non-dues Revenue Programs
Recognizing that associations are looking for increased revenues from sources other than dues, companies are proposing a variety of programs. But how do you evaluate them? GinCommGroup has suggested six critical questions to ask.
Membership Development
Having a hard time getting started on that membership development plan? Use this handy outline to jump start your planning.
Also see What Was New for previous news about GinCommGroup and association management.
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