Strategic Planning:
A Streamlined Approach for Associations

Following is an outline of a talk presented by Ginger Nichols, CAE, of GinCommGroup and Michelle McKenna, CAE, executive director of the Consulting Engineers Council of Oregon, on how associations can streamline the strategic plannng process to obtain the results that are most critical:
 

Why Bother With Strategic Planning?

Strategic Planning requires time and resources -- two things in short supply in most associations. Here's why strategic planning is worth the trouble:

• It gives your association the best chance for a successful future
   
• It provides consistent organizational focus and direction
   
• It offers a rational basis for resource allocation
   
• It builds teamwork among Board and staff.

A Successful Strategic Plan Is...

• Results-focused
   
• Information-based
   
• Written and worked
   
• Ongoing and flexible
   
• Driver of operations
   
• Measurable

Why Strategic Plans Fail

We've all seen it: the strategic plan buried in a desk drawer or collecting dust on the shelf. Here are four common reasons:

• Lack of ownership by leaders and / or staff
   
• Poor information led to faulty conclusions
   
• No meaningful performance measures
   
• No connection between the plan and the real-world activities of the association
   

Next: Process Overview
 

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