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Get 'Em & Keep 'Em:
15 Surefire Strategies to Build Membership
(Part 2)
Strategy #9: Plan for Success
Develop and use a written membership plan.
Strategy #10: Select Your Strategy
Look at the panoply of membership strategies and match the strategy to your target audience and your resources.
Strategy #11: Trade on Credibility
Seek out testimonials from your members and use them in your recruitment activities.
Strategy #12: Refine Your Message
Be sure that you are stressing benefits to the member, not just features of your program or product.
Strategy #13: Don’t Give Up
You have to keep repeating the message.
Strategy #14: Do What Counts
You have to track and evaluate the cost/benefit of every membership development activity. Build on those that are effective, discontinue the ones that are not.
Strategy #15: Set SMART Goals
Smart goals are specific, measurable, attainable, realistic reach and time-specific.
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