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Potential Market Segments
Participants in a recent workshop for the Association Forum of Chicagoland identified the following potential segments in a brainstorming exercise. Visitors to Association World are invited to e-mail their suggestions to add to the list.
Demographic:
* Age
* Gender
* Years in business or profession
* Products made
* Job title
* Geographic region
* Sales volume
* Number of employees
* Organizational structure
* Market stage
* Competitive situation
* Education
* Credentials
* Specialization
* Technical sophistication
* Profitability
Usage:
* Convention attendance
* Publications purchase
* Training materials
* Fax on demand
* Specific website areas
* Marketing products
* Volunteers
* Affinity programs
* Member status
Interest/Needs:
* Leadership
* Technology
* Publications
* Networking
* Making $/Saving $
* Chapters
* Legislative
* Standards
* Education
* Credentialling
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