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Streamlined Strategic Planning
A bare bones strategic planning process for associations is outlined in "Cut to the Chase: A Streamlined Approach to Strategic Planning."
In the presentation, Ginger Nichols, CAE, president of GinCommGroup, and Michelle McKenna, CAE, Executive Director of the Consulting Engineers Council of Oregon, suggest why strategic plans succeed and fail and outline the essential steps necessary for success.
Strategies for Membership Development
One of the highlights of the Membership Development track is Ginger Nichols' presentation titled "Get 'Em & Keep 'Em: 13 Surefire Strategies To Build Membership." Ginger covers the broad strategies that every association can use to build membership.
As you review the strategies, think about the programs and activities you could use to carry them out in your association.
An Integrated Marketing Program
You may also want to check out "Integrated Marketing for Associations" a presentation that defines what integrated marketing is, what kinds of associations benefit from it and what the critical steps are.
Other Courses
For information on other courses and workshops, see the Membership, Strategic Planning, Marketing and Communications and Leadership and Governance tracks/
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