|
Just as sports teams focus on fundamentals, there
are certain basic strategies for an effective board. Here's a brief checklist
to apply to your board:
Get the Right People - This
is tougher than it sounds. Associations have a history of using board
positions as a reward for active volunteers. Recruit for expertise, not
reward. Strive for diversity and a mix of experience to enrich your board
discussions. Using a leadership development committee can help identify
those volunteers who have the commitment to live up to their responsibilities
and weed out those who are only looking for prestige or resume-enhancement.
Communicate Effectively -
Develop written job descriptions for every volunteer position to create
the right expectations. Include meeting schedules, estimated preparation
time, committee work, and estimate of expenses the volunteer is expected
to bear. Sample descriptions can be found on this website. Every committee
should start the year with a written description of its mission and specific
charges or objectives to achieve. Create a board policy manual and keep
it up to date.
Make Meetings Productive -
Provide concise information about every action item
in advance of the meeting. Anticipate the questions your Board members
will have and strive to provide them with the answers in their background
materials. Structure your agenda intelligently start and close
with items that build consensus; place controversial items on the agenda
just before lunch or other natural break.
Stress Accountability -
Assign each objective to an individual (such as committee chair) with
a deadline. Establish reporting mechanisms for every committee and task
force to track progress.
Evaluate - Most boards do not improve without
conscious effort. Build a board assessment into your annual plan of work.
By conducting regular assessments, your board can build on its strengths
and improve its weaknesses.
Committees are the engines that power many of our
association activities and programs. And, like the engines in our cars,
we may not think much about them unless they sputter, make dysfunctional
noises or refuse to start. With a little preventive maintenance and a
tune-up now and then, your committees can run more smoothly and help your
association get moving. As an association leader, you have two things
to consider: First, how to organize your committees, then how to assure
that they function effectively.
The first question to ask is, do you have the right
committees? To answer this question, start with your associations
strategic plan. The plan should identify your programmatic priorities
and tell you what committees you need. Look closely at any committees
you have that dont relate to the strategic plan. It may be time
to eliminate these and free up that staff time and volunteer energy.
Ad Hoc Committees - Theres a move today
toward fewer standing (that is, permanent) committees and toward more
ad hoc committees or task forces, formed to accomplish a specific task
then disbanded. It is often easier to convince your members to volunteer
for an ad hoc task force with a clearly defined task and timeframe, than
for a standing committee.
Mission & Authority - Whether standing
or ad hoc, each committee must have a specific statement of mission or
purpose and clearly defined parameters of authority. Be sure that your
committee chairs understand what authority (if any) their committees have
to represent or make commitments for the organization. Committees sometimes
think they can commit the financial resources of the organization or sign
contracts with hotels or other vendors, when in reality this authority
is reserved for the Board. It is critical that your association establish
policies regarding committee authority, and communicate them to all committees.
Orientation Meetings- In addition to providing
each committee chair with written policies and procedures, consider holding
an orientation for all committee chairs at the beginning of the associations
year. A half-day session that covers the associations policies and
procedures related to committees and provides a primer on how to run an
effective meeting will set the stage for a more productive year.
Size Matters - Finally, in organizing your
committees, consider the size and composition. Five to seven members is
usually considered to be optimum for group process and effectiveness.
If the committee is expected to accomplish much of its work by conference
call, for example, large groups can be especially unwieldy.
Diverse Leadership - Strive to make your
committees representative of your associations membership. That
may mean that you have to make a more intensive effort to find new volunteers.
Your effort will pay off, however, in bringing new ideas into the committee
and establishing a mechanism for identifying future association leaders.
:
Once the committees are organized, your next challenge
is to help them work effectively. Here are some tips to improve your committees
performance.
Set Goals - Each committee should have an annual
charge or stated objectives to achieve that relate to the associations
strategic plan. This gives them a road map for the year and helps assure
they dont go off on unproductive tangents that are unrelated to
the associations mission or long-range goals.
Define Expectations - All committee members should
have a written job description that defines what is expected of them.
The job description should include the committees purpose and authority,
the length of the term, how many meetings members are expected to attend,
whether work will be accomplished in face-to-face meetings or by conference
call, how many hours of preparation time or outside work might be expected,
and any financial considerations, such as whether committee members pay
their own travel expenses.
Build Teams - Committees work best when there is
a level of trust and confidence in each other. Encourage committees to
devote some time, especially at their first meeting, to getting acquainted.
You may also want to take a page from professional facilitators and establish
ground rules for the group process.
Establish Reporting Mechanisms - Set up a regular
reporting system so you can spot trouble before its too late. You
might require reports 30 days prior to every Board meeting, for example,
or at the end of each quarter. The report can be a simple one page form
that has the committee name, chairs name, and spaces to note progress
to date on each charge, any problems encountered and any recommendations
to the Board. You may want to establish a separate report for Board recommendations
that addresses background, options, action steps and financial implications.
Identify Personal Benefits - Recognizing that your
volunteers have competing demands on their time, try to give them some
personal benefit for serving on the committee. When I chaired the Membership
Section Council, for example, I tried to set aside a little time at each
meeting to share some membership activities that were working in our associations.
Everyone went home with some new ideas, their bosses saw some organizational
benefit for their participation, and many of those ideas found their way
into the section newsletter.
Eliminate the Deadwood - It happens. People agree
to serve on a committee, then never show up and never do any work. This
can be demoralizing to the other committee members, especially if the
deadbeats are included in committee recognition. After all, you dont
want to reward people for not honoring their commitment! Encourage your
committee chairs to follow up with their inactive members. Sometimes its
a temporary problem, an unexpected crunch at work or an illness in the
family, and the member will be able to participate later in the year.
If its a more permanent change in circumstances, give the member
the opportunity to resign gracefully from the committee.
Celebrate Committee Accomplishments - I dont
think Ive ever heard a volunteer complain about an association giving
them too much recognition. And you dont have to wait until year
end. A letter from the President can recognize a hurdle overcome or a
champagne toast can celebrate a committee success.

|